UNIFRESH

Company History & Market Summary

UNIFRESH EXOTICS LIMITED is a subsidiary of PIL and is a fast moving consumer goods (FCMG) importer, exporter and distributor that handles a wide range of FCMG products  for both local and international markets.

UNIFRESH started off by growing horticultural products for export to the European markets. The highly competitive nature of the export market prompted the start of a strategic look at the whole operation. Key businesses include bulk sales, production, export and retail market.

Future market development will be toward volumes increment and value addition in especially mixed packs, value products and eventually high care products. We also intend to be the first major preserved fruits and vegetable exporter in the near future.
Our strategy is to locate ware-houses close to end-user locations thereby ensuring price viability by reducing costs associated with logistics and sourcing of raw product.

To satisfy our customers by supplying high quality horticultural produce, and cereals handled under hygienically approved conditions by highly qualified and motivated staff and to continuously innovate in order to anticipate and exceed the ever-changing client demands.

To entrench Unifresh as a Preferred Supplier to all major purchasers both locally, regionally and for the NGO sector.

1. QUICKLY ACCLIMATIZE TO THE DYNAMIC EXPORT MARKET.

2. INNOVATIVE, CREATIVE, INGENIOUS AND TO INSPIRING TO BRING OUT THE BEST IN OUR CLIENTS.

3. CONSISTENT IN THE PASSION TO SATISFY CUSTOMERS, PROFITABLY.